With thousands of miles under his belt (and backside), the client was very specific in their requirements for the quality of the merchandise for the brand. It has to look good, be well branded but most importantly, be beautifully crafted.
The simplicity of the identity means that small stitches and fine details retain clarity on a wide range of bespoke branded apparel including compression tops, swimming hats, cycling shorts and caps.
And when it comes to water bottles and kit bags, screen-printed details remained bright, clear and impactful.
The brand has to look good, but it also has to perform under pressure!