Internal Communications and branding campaign with leading global sports and data marketing group Genius Sports.
Genius Sports Group is a global leader in sports and data marketing. It has offices in 7 countries and with a diverse and remote team of over 1,500 face increasing challenges around internal communications. They realised that their internal messaging needed a radical overhaul and quickly called us.
We created a new internal brand campaign centred around the theme of the #GamePlan. This was designed to explain their philosophy, attitudes and aspirations to all current and future employees but in a different style to their consumer-facing communications.
We took inspiration from the worlds of sport and data science, but made this all feel much more fresh and fun. Iconic and stylish sports imagery was overlaid with the geometric patterns of data visualisation and dynamic charting. We extended the brand colour palette, used overlaid colour blocks and took a bolder, more dynamic approach to typography.
We created the core campaign identity, graphic language, ‘Winning as a Team’ brochure, individually personalised letter and match-day tickets, values posters and a full set of branded merchandise and motion graphics.
How do you make a lasting impact on your staff when some of them are over 8,000 miles away? Digital has it’s place, but a phyiscal reminder, something tangible, always grabs (and holds) attention. We created a suite of branded merchandise as part of this employee pack which also contained brochures, digitally printed and personalised launch event tickets and letters to all 1,500 staff worldwide.
From backpacks and water bottles through t-shirts, beach towels and snoods, everything reinforced the #GamePlan brand and value messaging and was incredibly well received around the world.
Sometimes graphics just need to move, and the dynamic branding and design work for Genius Sports is a great example.
The line patterns, influenced by data visualisation and interactive charting, were further brought to life using motion graphics and used for internal promotional and social campaigns as well as in the campaign launch film and across the intranet.
We ensured creative synergy from print to screen so that the impact of the client’s campaign and new brand values were maximised throughout the group and across the world.
Skills & tools
What a great job! We've ended up with a stunning and thoughtful brand portfolio; an evolution of the concepts of our main brand, which you also created so beautifully.