Right To Health

Brand identity, application, print design and branded merchandise for this leading UK health insurance provider.

Working with long term collaborator Run Digital, we completed a full rebrand for one of the UK’s largest and most trusted online health insurance brokers, Right To Health.

They were looking for standout in a crowded marketplace of course but they also wanted to emphasise the very personal nature of their approach and highly rated service – it really is all about the people! We created a distinctive new brand identity that played with the symbology of this and used a multi-colour typography and a fresh graphic language for use online and offline on all print collateral and merchandise.

We have also since designed the full suite of print brochures and leaflets for the business, as well as all corporate stationery and other print material and were also asked to design their new office interior after a major refit – posters, window graphics and signage.

Visit: righttohealth.co.uk


Skills & tools

  • Brand Identity Design
  • Brand Application
  • Graphic Design
  • Merchandise Design
  • Signage Design
Right To Health – icons

Brand Language

People remain front and centre of the Right to Health brand – from their friendly call centre staff photography and posters, to the simple iconography of their new brandmark.

We created a flexible mark representing two people; the adviser and client together. The resulting symbol has multiple variants and colour-ways, and works well online and offline, even at small sizes.

Related Projects

View Project

Tellworth Investments

Brand identity and website design for specialist equity investment management boutique, Tellworth Investments' new British Recovery and Growth Trust.

View Project

Cripps Pemberton Greenish

Large rebrand, brand language, web design, advertising and internal communications campaigns for this leading UK law firm.

Thanks to you, I now have a brand identity and responsive website that I’m proud of. You were extremely helpful throughout the entire process, and always a great source of creative suggestions.

John Logan
Psychotherapist and Life Coach