Tellworth, a specialist UK and European equity investment management boutique, founded by experienced fund management duo Paul Marriage and John Warren, launched in partnership with the global equity giant Bennelong in 2017. They came to us in 2020 to brand the launch of the £100M Tellworth British Recovery and Growth Trust.
The fixed and short timetable for floatation demanded a fast turnaround, from initial branding workshop and subsequent brand positioning and strapline “investment expert-ease” through brand identity design to full rollout, all in under 2 months. We handled brand application, website design and WordPress website build and also created the launch ad campaign for the Spectator Magazine and AJ Bell.
The website had location tracking, audience blocking and a secure downloads section and we liaised with both internal and external legal teams to ensure strict FCA compliance. British, industrial and technology imagery was favoured to emphasise the specific focus of the trust and its holdings, and a pared-back colour palette and simple brand language evolved for continuity.
Skills & tools
- Brand Positioning
- Brand Identity Design
- WordPress Web Design
- Advertising
Thanks to you, I now have a brand identity and responsive website that I’m proud of. You were extremely helpful throughout the entire process, and always a great source of creative suggestions.
John Logan
Psychotherapist and Life Coach
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