BambuBlack are a UK based fund and asset management boutique specialising in the Asia-pacific markets. Established by Jane Andrews in partnership with BennBridge, part of the global Bennelong group, they have a long heritage and a strong regional knowledge and expertise.
We were asked to conduct a full rebrand, from the ground-up. We set up and ran brand workshops to help discover the essence of the brand, and developed this into a full brand positioning, including guidance on tone and voice and also created a new brand strapline: The Spirit of Asia.
We then created their new visual branding and initial applications including a luxurious gold foil embsossed duplexed business card. The brandmark, reminiscent of woven bamboo strips, plays with the ‘double b’ and forms an abstracted heart. A rich simple colour palette of black and gold gives a feel of opulence whilst retaining a direct link to the eponymous ‘black bamboo’ or Phyllostachys Nigra.