Core Reports

Brand design, application, web design and full UI design for innovative experiential marketing SaaS, Core Reports.

Core Reports uniquely allows you to collect, review and publish feedback from field marketing staff and event managers and collates campaign data for instant client review and remote analysis.

It was designed from the ground-up to work seamlessly for both field operatives with little time and unreliable internet access, and also for office-based account directors and clients. Everything is customisable, and the application uses drag-and-drop and other native device libraries for rapid dashboard building and flexible reporting.

We worked from initial wireframes through interactive prototyping to the finished product of over 50 responsive screens and then created a comprehensive and fully documented design system. We also designed the brand identity, corporate stationery and all offline POS and marketing materials as well as the accompanying responsive WordPress marketing website.

Core Reports – design system

Design system

We designed a modular and comprehensive design system for the application UI and UX. This documented all aspects of the design to ensure consistent and simple implementation for all future development.

Page grids, typography, colours, buttons, links, icons, graphics, modals, tables and more were all carefully documented throughout the application interface.

The entire application was designed to be ‘white labelled’ so that experiential agencies could rebrand the interface to suit individual clients. Primary, secondary and tertiary colours, branding and more are fully customisable to ensure a seamless client experience.

Ultimately flexible

Taking the brand identity, graphic language and design system, we built out the entire UI design for the product including project set-up data entry, dashboards, reporting and more.

The entire product had to be ‘on-brand’ but also fully customisable so that each installation could be branded specifically for the client and/or agency involved. Typeface, system colours and branding could all be specified, and everything was built using drag/drop libraries to allow complete report and dashboard customisation. The system also included full mapping functionality, with custom skins and on-device image capture, upload and gallery management.

The final UI design was cross-platform from the ground-up and highly responsive, running on tablets and mobiles in the field, with most reporting being created and viewed on the desktop –

Skills & tools

  • Brand Identity Design
  • Brand Application
  • UI Design
  • Design System
  • UX Design
  • Prototyping
  • Website Design

We needed an interface design that was easy for all users to navigate. The designs you provided have not changed since launch and the system’s ease of use is always the first thing that draws client commendations.

Ben Daldry
Managing Director, Core Reports

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