Brand identity design, brand architecture, application and website for European fund management group Accession Capital Partners.
Accession Capital Partners (ACP) offers a suite of credit products to mid-market businesses throughout Central Europe.
Working in partnership with financial specialists Studio 401 we rebranded the entire ACP group and created the brand architecture and sub-brands for ACP Credit and AMC Funds. As well as the unifying brandmark, we created a group-wide primary colour palette of Petrol and Gold and an extensive set of custom icons and infographics for their stationery, print collateral, presentations and new website.
The new branding brings dynamism and continuity to the entire group, and is already helping to drive their rapid expansion and continued success in Poland, Austria, Romania and beyond.
We created a full set of customised icons for use across the group. Each element from this library works individually but also be combined easily to form more complex infographics.
Easy to extend and adapt, these line-style icons when used in conjunction with brand photography and primary and secondary colour palettes give the brand the flexibility and consistency required for all firms and funds within the group.
This iconography library has since been used in all brand material including corporate stationery, 3 individual websites, numerous fund factsheets and ongoing quarterly reports.
Skills & tools
Brand Identity Design
You designed our new visual brand identity and took our website to a whole new level and turned a daunting task into an enjoyable experience. The feedback from clients has been tremendous.