Accession Capital Partners

Brand identity design, brand architecture and application for European fund management group ACP.

Accession Capital Partners (ACP) offers a suite of credit products to mid-market businesses throughout Central Europe.

Working in partnership with financial specialists Studio 401 we rebranded the entire ACP group and created the brand architecture and sub-brands for ACP Credit and AMC Funds. As well as the unifying brandmark, we created a group-wide primary colour palette of Petrol and Gold and an extensive set of custom icons and infographics for their new websites and print activity.

The new branding brings dynamism and continuity to the entire group, and is already helping to drive their rapid expansion and continued success in Poland, Austria, Rumania and beyond.

Visit: acp-group.eu

ACP - iconography

Graphic language

We created a full set of customised icons for use across the group. Each element from this library works individually but also be combined easily to form more complex infographics.

Easy to extend and and adapt, these line-style icons when used in conjunction with brand photography and primary and secondary colour palettes give the brand the flexibility and consistency required for all firms and funds within the group. They have since been used in all brand material including corporate stationery, 3 individual websites, numerous fund factsheets and ongoing quaterly reports.

Skills & tools

  • Brand Identity Design
  • Brand Language
  • Graphic Design

You were responsive and challenged us creatively to ensure we took the right decisions for our brand throughout. Together with the teams and contacts you work with, you marshalled their creative magic to deliver brand communications that hit the emotional connection we sought.

Ruth Napier
Director of Business Development & Marketing, Cripps Pemberton Greenish

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