Unilever needs no introduction, so when they come calling, you tend to answer.
They have a huge portfolio of household brand names, with every part of their business keen to attract and retain the best digital talent out there. They needed an impactful recruitment campaign, showcasing the ground-breaking digital innovation of their disparate brands and teams to highlight that you can make a difference, with your digital skills, around the world.
Working with the super-talented (and globally distributed) team at Hoxby, we created the “Where Digital Takes Us” campaign including positioning, messaging, branding and a large library of campaign assets including social templates, graphics and video.
The ‘people-centred’ campaign ran on LinkedIn for over 6 months, generating millions of impressions, showcasing the innovations, history and bright future of digital within Unilever.
See the campaign in action on LinkedIn: Where Digital Takes Us
Graphic language
The client was very clear from the outset that we shouldn’t create another ‘brand’ – they had enough of those already – so the branding elements had to help explain the core concepts behind the campaign, and both extend, and blend with, the existing brand look & feel.
The flexible ‘4 arrows’ graphic we created moved from foreground to background seamlessly and formed the basis of the wider ‘graphic language’ of directional arrows and other key design elements to bring the key campaign themes to life.
We coupled these with vibrant colour gradients, bold (personal) headlines and connected human stories to illustrate just how far you could go with your digital career within Unilever.
Skills & tools
- Branding
- Campaign Design
- Creative Direction
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