Brand identity design and application for a local community project and charity offering mutual support to disadvantaged young men and women.
The Sherwood Men’s Shed was opened in 2015 as part of the UK Men’s Shed initiative to combat the problem of loneliness and social isolation. It’s a safe, practical space where local people of all ages and abilities can share knowledge, skills, tools and resources working on community projects in a friendly and inclusive environment.
I was asked to designed a brand identity to help them publicise the activities and opportunities on offer. The resultant logo is used to brand all the items they design, build, upcycle, restore and sell within the wider community to raise funds for the project. Benches, planters, shop displays and more, it’s great to see our work living on in the wild.
The design is directly inspired by the shape and colour of the original shed itself – a well known local landmark, whilst the arrows represent the spirit of mentorship, companionship and personal development on offer to those most in need.
Brand identity, design language, labels and packaging design for entrepreneurial crafter and maker Phillippa Winton.
The strong simplicity of the brand identity has enabled us to mark all of the wooden items we produce. This has resulted in improved recognition for what we do and helped our sustainability through more requests and commissions.