Invision is a new disruptor in the fast-moving world of cyber insurance created by the specialist Managing General Underwriters; ACIES, in partnership with global giant Trend Micro. Their approach to cyber insurance is clearly different – informed by real data and designed transparently around proven business requirements.
Long-term partner BrandCentred created the brand strategy, positioning and verbal tone/voice and then asked us to deliver a brand identity and visual approach that reflected this work and more broadly, Invision’s innovative approach.
With ‘clarity’ very much at the forefront, we created a core brand identity with simplicity and transparency at its heart. We designed a brandmark with three simple overlaid lozenges that combine to form the first three letters of the brand name.
For the colour palette, we employed a bright vibrant blue (for action) paired with the rich blood-red (for threat) inspired by the Trend Micro colour palette. The typography is distinctive with square counters and customised details in the wordmark further emphasising legibility and clarity.
Clarity in action
We then developed a complete brand toolkit including:
Iconography
Web design
Key animations
Social assets & templates
Deck & report designs
Brand guidelines
Brand image library
We also designed a unique set of ‘clear’ brand applications, including a branded see-through water bottle, and unique transparent business cards!
Visit: invisioncyber.com
Skills & tools
- Brand Identity
- Brand Application
- Creative Direction
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